Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

  • IrateAnteater@sh.itjust.works
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    1 month ago

    the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

    In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?

    • Nougat@fedia.io
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      1 month ago

      I’ve been watching Monk recently, without ads, and it’s very interesting how television shows used to be written and edited for commercials. It’s dead obvious where the commercials used to be, and even that detracts from the overall experience.

      • CaptDust@sh.itjust.works
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        1 month ago

        Some shows we’ve watched spend their time “recapping” after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

        • Nougat@fedia.io
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          1 month ago

          Monk doesn’t go that far, and it’s still obvious. “Here’s a joke before commercial!” Pause. Fade back in to a new scene. Pause. “Here’s a little cliffhanger before commercial!” Pause. Fade back in to a new scene. Pause.

        • The Pantser@lemmy.world
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          1 month ago

          I always thought it would be a nice addition to piracy for a release group to edit a version of shows that cuts the recaps and makes a more unified episode. I would totally only ever download their releases.

          • realbadat@programming.dev
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            1 month ago

            Mythbusters streamlined is like that. A bit rough on some cuts imo, but overall just cuts the fluff.

    • criticon@lemmy.ca
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      1 month ago

      I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I’m ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

      If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

    • jubilationtcornpone@sh.itjust.works
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      1 month ago

      They could even provide an electronic box (for a nominal fee, or course) that shows me a menu of all the shows and movies that are available and what times they are going to play. That way I wouldn’t have to search through a bunch of streaming services. It could all just be in one place.

    • Melvin_Ferd@lemmy.world
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      1 month ago

      Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

  • NutWrench@lemmy.world
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    1 month ago

    “Free ad-supported” makes you no different than a hundred other garbage-tier streaming services.

      • sunzu@kbin.run
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        1 month ago

        Yeah but now the roped in new suckers that didn’t know they need the product and the price is now 10 per month

  • DannyMac@lemm.ee
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    1 month ago

    “The enshittifucation will continue until profits improve.” --CEOs of Publicly Traded Companies

  • Fluid@aussie.zone
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    1 month ago

    There’s no better ad for piracy than the greed of corporations. Don’t let ads shit in your head. They disrespect you, you disrespect them.

  • MajorHavoc@programming.dev
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    1 month ago

    I’ll take “Organizations that made it to the top by doing something different, only to fall under leadership that doesn’t understand what made them successful and descend into ruins” for 200, Alex.

    Seriously, Jeopardy team - this is a rich category:

    • Netflix advertisements.
    • Zoom mandates staff return to offices.
    • Microsoft forgets what the “P” in “PC” stands for.
    • Toys R Us implements a shitty holiday gift returns policy.
    • Sears decides to sacrifice reputation for quarterly stock price gains.
    • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their “get it all done in one visit” secret sauce.
    • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists’ loyalty.
    • conciselyverbose@sh.itjust.works
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      1 month ago

      Netflix can’t do what got them to the top.

      Fuck everything about the changes they’ve made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.

  • circuitfarmer@lemmy.sdf.org
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    1 month ago

    It’s almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

  • 9point6@lemmy.world
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    1 month ago

    Doesn’t this already exist or did I imagine it?

    I thought they introduced it years ago

    Edit: oh I read again, this time it’s free

      • Patch@feddit.uk
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        1 month ago

        See, now I’m fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.

        That’s a world of difference to what Amazon have done where they’ve shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.

        • Blackmist@feddit.uk
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          1 month ago

          Yeah, it’s the reason I cancelled Amazon the day they announced that, while Netflix shambles on.