Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Does it matter if Apple starts supporting RCS? If they start supporting it, they’ll still treat it like SMS - green bubbles and all.
It would allow the messages to be encrypted, which improves user security.