- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
The ads have become too long. Some of them are 40 seconds long, for a 3 minute video. That’s unacceptable. I have thought about it, and I think the best would have been a single 8 second ad, unskippable. But never more than that. That, I could take. But multiple ads (even if they’re just 5 secs each but you have to be vigilant to press “skip”), or long ads, or interrupting ads, are just too much to accept.
Without an adblocker, I used to mute the system and put youtube in a background window. Do something else long enough for the video and all its ads to play, then go watch it. They wouldn’t play the ads on a second play through, and it would interrupt the cycle of constantly playing a new video.