I’m speaking of online data harvested through apps, websites, hardware (such as phones/streaming devices).
I mean if multiple versions of the same harvested data are being sold, wouldn’t the value decrease because of the competition? When it comes to aggregate data, how much financial value can there really be in knowing that a million office workers just clicked on the same cat meme?
How does the quantity of time and expense toward “personalization” not simply overshadow the return, given that no one can click on even a small percentage of those numerous ads, let alone buy the shit being advertised?
It just seems like there would come a time when the value of user data is sucked dry, or at least significantly decreased.
Yeah, I could see the financial value dropping, with businesses less willing to pay as much for harvested data, but I don’t see a point in time where they don’t attempt harvest every last piece of data on the off chance somebody wants it though. Advertisers paid insane amounts of money for targeted information, but even Google’s seen a huge contraction in their advertising revenue.
Doesn’t mean they aren’t frantically trying to harvest data more aggressively (just recently tried to bake it into the internet itself), just that our data is getting cheaper.