• Womble@lemmy.world
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    4 months ago

    Because they are not trying to design an efficient system. They are trying to design a system that is as cheep as possible, puts off as many customers as possible from interacting with it while not being so bad as to fall foul of regulations. A well designed website that efficiently took you to the right place to make your complaint and get money from them/make them do something would fail requirement 2.

    • sugar_in_your_tea@sh.itjust.works
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      4 months ago

      The thing is, I rarely want money from them, I just want to provide them information to make my experience as a customer better. For example:

      • my card kept getting declined, so I wanted to help their investigation by flagging fraud
      • close a credit card - feel free to show me retention offers and whatnot, I’m more likely to accept online than over the phone
      • report an internet outrage and see whether there’s a known outage - I actually can make a report, but they’ve never followed up, so calling is the only way to make sure they actually got it; I just want to know that they know about it

      I can see a reason for the credit card thing sucking since they want to make a bad offer and keep you as a customer, but at least for me, all of the above would make me more likely to stay a customer instead of switching to a competitor (and I’ve seriously considered switching each of the above).