HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.
Right, the title implies it has something to do with the name change, which is silly. The reason Max has fewer subscribers than HBO did is that HBO was objectively better than Max is.