• Identity3000@lemmy.world
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    8 months ago

    Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

    • wise_pancake@lemmy.ca
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      8 months ago

      In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

      Ah, you are right, I misread that sentence as the CTR being 28%!