Once there will be no more digits to use for displaying price per gallon they will be forced to display price per liter as it still could fit
Once there will be no more digits to use for displaying price per gallon they will be forced to display price per liter as it still could fit
Focus groups commissioned by the company get the results that the company wants. That is the entire point.
Are you saying the company wanted results saying people didn’t understand 1/3 is more than 1/4?
That would be stupid.
Yes, that is exactly what they wanted.
Ever hear the phrase “couldn’t sell water in a desert”? A damning claim of incompetence, right?
The A&W marketing team couldn’t sell a hamburger to Americans.
Americans.
They couldn’t figure out how to sell this hamburger. To Americans.
Americans aren’t particularly known for their rejection of fast food burgers, but here is a fast food burger, and here are Americans, noses upturned at the prospect of ordering it.
A&W desperately needed a scapegoat, and “Our customers are stupid” was easier to swallow than their nasty-ass burgers.
Got some proof on that besides “trust me bro”?
It would be a way to hide the quality problems with the burger.
Got some proof on that?
No. Got some proof for your side?
Not the way this works, bud. You’d made a claim, you back it up with proof.