New research involving 776 Procter & Gamble experts suggests individuals using AI can perform as well as traditional two-person teams.
New research involving 776 Procter & Gamble experts suggests individuals using AI can perform as well as traditional two-person teams.
A team with one creative and one gets things done is not too bad. I’d take the headline with a grain of salt since AI are known to not always get things done and sometimes will lead their pilots around in circles for no good reason, but still, they don’t really need to be creative to beat most teams.
They might not need to be creative but they do need to produce useful results and AI is just really bad at that, especially without a human spending a large part of their time correcting and filtering its output.
I think there is a skill set that’s required to use AI efficiently. You need to know what kind of problems they’re suitable for, be able to recognise when it’s going in circles or hallucinating and you need to be able to troubleshoot and understand whatever it’s outputting. Personally I’ve found it quite useful in many cases.