Often it’s religious nonsense to be fair. “My God has a bigger imaginary dick than your God and I want your people to be forced to pray to mine” is quite common, sadly.

But obviously this is the other kind, exactly as you say. The rich being shocked and horrified there are consequences for their sociopathic inhumanity. “You cows are just supposed to line up for the captive bolt, you weren’t supposed to kill the bolter! This is outrageous! it’s unfair!”