

It is a big problem with a number of opensource projects that could get wider adoption and support, especially from businesses, but seem to, almost deliberately, work against that with their naming and/or branding.
Anubis is a perfect example. In this case the name is ok, and by all means have a cutsey mascot for the basic offering, but if they want businesses to subscribe they need a professional offering. That should be on a separate domain, styled to attract the decision makers in their target market, and that includes having a .com or similar domain name and a more serious logo. Do that, and it becomes a serious contender in the market, rather than a technically good but excessively kooky option.







They do have a professional offering, but it’s offered in a deeply unprofessional way. Selling to businesses means you need both the technical offering, but also the correct commercial offering. That means presenting yourself in a way that attracts the attention of the decision makers in those businesses, and telling them a compelling story of why your product is the best fit to solce their problem. A .lol domain and a cartoon catgirl doesn’t do that.
I’d suggest that, for the cost of an extra domain name, and a boring logo, they could probably significantly increase their subscriber base. There’s nothing stopping them keeping the current mascot on the current site at the same time.
You call it stupid to prejudge a project in such a way, but businesses need a product to buy, not a project.