I looked it up and it seems like the survival rate of new businesses is about 78% in the US.
The first year seems to be the hardest and each year after that survival rates get better and better.
This data suggests that after 10 years nearly 35% of business are still in business.
What a terrible graph. Market share as a percent on one side being compared to absolutely numbers on the other.
The author could draw any conclusions they wanted by just scaling the axis differently.