![](https://sh.itjust.works/pictrs/image/7baa5a0c-0b70-4c31-98d9-951ca24ded30.jpeg)
![](https://fry.gs/pictrs/image/c6832070-8625-4688-b9e5-5d519541e092.png)
Yeah, if you look at the backend re: things like Apple blocking tracking data it’s clear marketing can very much exist without a ton of metrics. You just have to be creative with the advertising. It also helps to be solid on the content and placement, ie where people are receptive to messaging.
The only thing I see social doing well is amplifying messages via cheerleaders and providing a channel for servicing the external client.