Musk isn’t hurt by the amount of money he’s fined, but it annoys him terribly that he can’t control the situation and that his usual tools for getting his way are useless. It is a pebble in his boot that he can’t bluster, cajole, or bribe his way out of the problem like usual.
I pay for Netflix. I pay for Comcast. I pay Netflix to pay Comcast to allow me to have what I pay Netflix for in the first place.