It’s ultimately about ad money. They haven’t cared it’s humans or bots either. They keep paying out either way. This predates long before the LLM era. It’s bizarre.

It’s pretty much a case of the POSIWID. The system is meant to be genuine human engagement. What the system does is artificial at every step. Turns out its purpose is to fabricate things for bots to engage with. And this is all propped up by people who for some reason pay to keep the system running.

Pretty much…

Especially when you comment anything remotely social or political. The mouth breathers clamor to project their personal war on the nearest comment that vaguely resembles some words they can latch on to.