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The rural population isn’t the issue, it’s suburbia which is where the majority of the US population lives.
It’s not dense enough for public transportation to be viable and it’s zoned in a way that makes pedestrian traffic a non starter.
Suburbia causes a lot of problems. I understand why it exists - owning a house with a yard is nice. I personally wouldn’t want to give that up to live in an urban environment if I didn’t have to
18 billion yearly profit last I checked.
Not enough.
Never enough.