Studies have shown that more expensive placebos are genuinely more effective than cheaper placebos. Not in the sense of, “har har, it’s a placebo, 2x effectiveness of zero is still zero” but actual reported higher rates of improved health and diminished symptoms.
It works in a similar way with audiophiles. The sticker shock is part of the effectiveness for them.









I mean, it is. Always has been. Pretty sure the scholarly record supports it pretty darn well.