Beginner question: Searching for my first dedicated server setup, and I have no idea what to look for in a hard drive. I see a huge difference between drives of the same capacity, so what makes the difference? I am looking to eventually have a media server that can run “-arr” programs, Jellyfin, Immich, sync music, books, etc.
What are the factors I should be paying attention to other than capacity? Is it a lot of branding and smoke and mirrors, or will I see a significant change in performance/reliability with different drives?
As a rule of thumb, if you pay more money you get a better product. With spinning drives that almost always means that more expensive drives (in average) run longer than cheaper ones. Performance is another metric, but balancing those is where the smoke and mirrors come into play. You can get a pretty darn fast drive for a premium price which will fail in 3-4 years or for a similar price you can get a bit slower drive which will last you a decade. And that’s in average. You might get a ‘cheap’ brand high-performance drive to run without any issues for a long long time and you might also get a brand name NAS drive which will fail in 2 years. Those averages start to play a role if you buy drives by a dozen.
Backblaze (among others) publish their very real world statistics on which drives to choose (again, on average), but for home gamer that’s not usually an option to run enough drives to get any benefits from statistical point of view. Obviously something from HGST or WD will most likely outperform any no-name brand from aliexpress and personally I’d only get something rated for 24/7 use, like WD RED, but it’s not a guarantee that those will actually run any longer as there’s always deviations from their gold standard.
So, long story short, you will most likely get a significantly different results depending on which brand/product line you choose, but it’s not guaranteed, so you need to work around that with backups, different raid scenarios (likely raid 5 or 6 for home gamer) and acceptable time for downtime (how fast you can get a replacement, how long it’ll take to pull data back from backups and so on). I’ll soon migrate my setup from somewhat professional setting to more hobbyist one and with my pretty decent internet connectivity I most likely go with 2-1-1 setup instead of the ‘industry standard’ 3-2-1 (for serious setup you should probably learn what those really mean, but in short: number of copies existing - number of different storage media - number of offsite copies),
On what you really should use, that depends heavily on your usage. For a media library a 5400rpm bigger drive might be better than a bit smaller 7200rpm drive and then there’s all kinds of edge cases plus potential options for ssd-caching and a ton of other stuff, so, unfortunately, the actual answer has quite a few of variables, starting from your wallet.