Yeah. The more I think about it, the worse it is. Lately, I’ve been wondering how many businesses have professionally printed “Follow us on Twitter!” stickers in their windows and signs by their cash registers. Your local pizza place probably does. That kind of visibility and awareness is priceless.

Is Elon going to ship tens of thousands of replacement signs? No. Are business owners going to pay to replace them themselves? Some, maybe, but even then it won’t be a major priority. Hell, I didn’t take one elective class in marketing, and even I have a better understanding of the value he’s throwing away.