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British Cycling is sponsored by oil company Shell according to the article.
With participants who likely flew themselves their bikes in from all around the world for a pointless competition. I wouldn’t compare an international bike race to a person who rides their bike to work to help the environment.
Sporting events are the best way to reach hundreds of millions of people to deliver the message. Athlete flights are a tiny price to pay for it. And protesters literally fucked it up. Because they are dumbfuck attention whores and nothing else.