I haven’t read it all, but some glaring changes stand out in regards to fingerprinting (no longer prohibited) and device unique identifiers (no longer prohibited from gathering). Basically, Google wants to become even more lax with how users are tracked by their advertising partners
What exactly is the change being made? I don’t see that the article actually explains it anywhere.
They are updating their Platforms program policies
You can read the current version, archived here
And here’s the proposed changes
I haven’t read it all, but some glaring changes stand out in regards to fingerprinting (no longer prohibited) and device unique identifiers (no longer prohibited from gathering). Basically, Google wants to become even more lax with how users are tracked by their advertising partners