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Cake day: August 27th, 2025

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  • Others have addressed what I’m about to say, but there is an answer older than LLMs: advertising.

    Google made an amazing search product, one used by so so many people from all over. This made them a perfect platform for advertising, and as time passed and it became their primary focus, they realized they could make even more money people spent more time on their own site.

    How do you do that, when the product people are there to use is aimed to redirect you elsewhere? Make it take longer to find the thing they are looking for. Search was incentived to work less well so that users saw more ads and for longer.

    Integrating AI into search results introduced new ways to keep people on Google itself, including by presenting the answers themselves directly. But it started earlier.